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Lancome Paris is a French cosmetic company established in 1935 by French perfumer and cosmetician Armand Petitjean. Time International mentions Lancome’s old brand history, “born in the days when fashionable French women still wore gloves and didn't have the right to vote.” Petitjean started his business by launching five fragrances, Tendre Nuit, Bocages, Conquete, Kypre and Tropiques at the World Fair in Brussels. In 1936, Lancome created the skincare brand Nutrix, and it still exists in the market. In 1955, Lancome created a skincare line called the Océane with seaweed ingredients. Today Lancome offers skincare, make-up, and fragrance products and they are sold in over 140 countries, on three continents, including Europe, Asia, and America. Lancome has been owned by L'Oréal Corporate since 1964. To explain the relationship between these two brands, terms such as ‘parent’ company or ‘umbrella company’ are used, because one belongs to the other bigger group. The New York Times describes L’Oreal Corporate as the world’s largest cosmetics maker. Also an article from Marketing Week depicts L’Oreal Corporate as a ‘beauty products giant’. The article tells us about the brand Lancome; in the year 2003, L’Oreal invested more than four million British pounds on media to promote Lancome. Since L’Oreal is the biggest company, it embraces ethnic diversity in the company’s management and also in targeting the market. The article reports that L’Oreal has appointed its Italian luxury chief Claudio Collarile to oversee the marketing and sales duties for Lancome in the U.K. Another article from Marketing Week reports that L’Oreal launched the marketing campaign for hair care products for black women and the result was that black women in the U.K. spend six times more on hair products than white women.
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