THE "CANCIAN DIP": UNCERTAINTY, INNOVATIVENESS, AND SOCIOECONOMIC STATUS
All of the generalizations just presented concerning socioeconomic status and innovativeness assume a positive and linear relationship between these pairs of variables. That is, it is assumed that individuals adopt innovations in direct proportion to their socioeconomic status; with each added unit of income, size, and other socioeconomic status variables, an individual is expected to become more innovative.