“The brand philosophy of Louis Vuitton is to let the middle class can afford to buy luxuries at a cheap price. Since its first establishment, Louis Vuitton always follows the brand concept, and has find its own position in the luxurious brands world, and shows its unique feature in a different but low-key way, that is also the reason why it is so popular among modern consumers. Louis Vuitton is also called "civilian luxury", price makes a reservation between low and middle class.”