Market perception plays a big role in the success of a company. Apple knows this well. With the release of its iPad 2 and its iPhone 4S, Apple sales and profits skyrocketed, making 2011 Apple’s best year to date. Such results are even more impressive for a company that did not own one essential patent a year ago for 4G telecommunication standards. Apple’s marketing strategy and name brand have made it a success in the eyes of the public.