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Burnout is an umbrella construct consisting of these three dimensions which are interrelated and may share common causes (Jackson et al., 1986).Marketing personnel, who have extensive contact with people outside the organization, may be more likely to suffer from the consequences of burnout (Leiter and Waslach, 1988). In particular, salespeople, whose primary job task is to bridge the gap between customers and the firm, and are responsible to the demands of both, are particularly prone to the effects of burnout. The salesperson may experience several sources of stress, and while any single stressor may not be dysfunctional, the combined effects may exceed the person’s capacity to overcome them, leading to increased levels of burnout (Singh et al., 1994).
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