The same technology might also allo

The same technology might also allow cable firms
to provide demographic data for more targeted ads
and perhaps more sophisticated advertising down the
road. Cable programmers stand to earn more advertising
revenue from their online content because
viewers can’t skip ads on TV programs streamed
from the Web as they do with traditional TV. Web
versions of some television shows in the
Comcast–Time Warner trial program, including
TNT’s The Closer, will carry the same number of ads
as seen on traditional TV, which amounts to more
than four times the ad load on many Internet sites,
including Hulu. Many hour-long shows available
online are able to accommodate five or six commercial
breaks, each with a single 30-second ad. NBC
Universal Digital Entertainment has even streamed
episodes of series, including The Office, with two ads
per break. According to research firm eMarketer,
these Web-video ads will generate $1.5 billion in ad
revenue in 2010 and $2.1 billion in 2011.

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The same technology might also allow cable firmsto provide demographic data for more targeted adsand perhaps more sophisticated advertising down theroad. Cable programmers stand to earn more advertisingrevenue from their online content becauseviewers can’t skip ads on TV programs streamedfrom the Web as they do with traditional TV. Webversions of some television shows in theComcast–Time Warner trial program, includingTNT’s The Closer, will carry the same number of adsas seen on traditional TV, which amounts to morethan four times the ad load on many Internet sites,including Hulu. Many hour-long shows availableonline are able to accommodate five or six commercialbreaks, each with a single 30-second ad. NBCUniversal Digital Entertainment has even streamedepisodes of series, including The Office, with two adsper break. According to research firm eMarketer,these Web-video ads will generate $1.5 billion in adrevenue in 2010 and $2.1 billion in 2011.

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Teknologi yang sama juga mungkin mengizinkan perusahaan kabel
untuk menyediakan data demografis untuk iklan lebih bertarget
dan iklan mungkin lebih canggih menyusuri
jalan. Kabel programmer berdiri untuk mendapatkan lebih banyak iklan
pendapatan dari konten online mereka karena
penonton tidak bisa melewatkan iklan di program TV streaming
dari Web seperti yang mereka lakukan dengan TV tradisional. Web
versi dari beberapa acara televisi di
program uji coba Comcast-Time Warner, termasuk
TNT The Closer, akan membawa jumlah iklan yang sama
seperti yang terlihat di TV tradisional, yang berjumlah lebih
dari empat kali beban iklan di banyak situs internet,
termasuk Hulu . Banyak jam panjang menunjukkan tersedia
secara online dapat mengakomodasi lima atau enam komersial
istirahat, masing-masing dengan iklan 30-single kedua. NBC
Universal Digital Entertainment memiliki bahkan streaming
episode serial, termasuk The Office, dengan dua iklan
per istirahat. Menurut perusahaan riset eMarketer,
iklan Web-video ini akan menghasilkan $ 1,5 miliar iklan
pendapatan pada tahun 2010 dan $ 2,1 miliar pada 2011.

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