Providing spa services in a hotel can be very lucrative. Keriet al. (2007) argued that hotel spas have been transformed from support facilities to profit centers by bringing in significant monetary contributions in addition to other economic advantages, such as enhanced room rates, perceived value for money, occupancy,length of stay, marketing advantages, and revenue per occupied room (Mill, 2001). Madanoglu and Brezina (2008) added that spas are important generators of additional revenue because they can contribute more than room revenue as they occupy less space than hotel/resort rooms. Anderson (2001) stated that spas as new profit centers not only contribute to hotel revenue at a growing rate, but also provide specialized treatments to guests who are expecting a high level of personal service. Tabacchi (2010) anticipated that business and vacation travelers will expect to find a spa at their hotel or resort.