Face Validity: A test has face validity when the items look like they measure what the test is
supposed to measure. It refers, not to what the tool necessarily measures, but to what it appears
to measure. Does the tool ‘look’ valid?’ Does it seem to be relevant to its objectives when
viewed by the subjects who take it, the researcher using it, or anyone else who might judge it?
Face validity is determined by a somewhat superficial examination of the tool by the subjects/
experts/ respondents and only the obvious relevance is considered.