SK-II is a Procter & Gamble Beauty brand launched in 1980 in Japan. SK-II is often considered one of the most expensive beauty brands in the world.
SK II for men was launched in Korea in October 2011. SK-II Men Facial Treatment Essence, SK-II Men Moisturizing Cleanser, and SK-II Men Age Revitalizing Moisturizer products
With the launch of SK-II Men Facial Treatment Essence (FTE), P&G enters the prestige male skincare category and becomes the only prestige skincare brand priced similarly to boutique skincare products for women. SK-II Men FTE helps revitalize skin, making it look clearer and more vibrant in just 14 days.