Dove has developed strong marketing strategies throughout the internet and also through public relations. Their promotions offers great bargain where sometimes purchasers could buy in bulk and pay for only a quarter of the price, or sometimes be offered free showering products such as body mash, napkins, Dove imprinted containers and etc. Dove's promotional strategy is one of the strongest in the market because customers are easily bought by through their smell and price alone. Promotion booths, Advertising columns and copies of past customer's testimonials all are marketing tools to attract more buyers. Their strongest promotion strategy also involves heavy TV and magazine advertising. Their advertisements shows how skin can be soft, white and smooth, creating a vivid picture of comfort and smell in the users mind. Celebrities and popular slogans are used as well to promote their products better.