Ethics is just like the intangible spirit in business. As the chapter describes, Ethics is to the moral principles or values that generally govern the conduct of an individual or group. A lot of companies have valued the importance of ethical behavior and training. The company’s managerial system is the core of this concept. For Cartier, social responsibility is paramount and has governed its ethics from the start. Cartier co-founded the Council for Responsible Jewelry in 2005.