o The new format delivers increased brand differentiation and improved navigation. This includes defined brand areas that reflect the unique handwriting of each clothing sub-brand, while the refreshed Food Halls support M&S’ position as a speciality food retailer, with revamped artisan bakeries and fresh deli counters.
o The Group has also completed work to better segment its stores according to local demographics - stock is now appropriately tailored to local demographics.
o During 1H13 M&S launched the second phase of its new store concept including new Home and Beauty departments, as well as improvements to M&S Woman and per una. In August 2012, the Group opened a new store at Cheshire Oaks which showcased the complete new look for the first time.