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helping behavior is also positively affected by ambient aromas. Baron observed that people in a region of a mall with pleasant food odors were more willing to accept a request for change from a male confederate than persons in a zone with neutral odors odors environment in a sales area seems to have a positive effect on consumers'behaviordespite frequent studies that showed that ambient aromas or odors have an effect on consumers' behavior, no studies have analyzed the effect of ambient scents in a restaurant setting.An experiment was carried out where two classical aromas used in many of the studies presented above were diffused in a restaurant in order to test their effect on consumers' behavior. Based on the results of previous studies, we hypothesized that scent would positively influence the length of time and the amount of money spent by the customers
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