Recognizing the need to protect its brand and unique innovations, Eagle Boys has secured patents and trademarks.
The company first applied for a trademark registration for itsname with IP Australia in 1991, and has since registered other trademarks for its name, logo and slogans such as “Eagle Boys Ready When You Are” and “Eagle Boys Bigger. Better.”, which was registered in October 2009 to coincide with the company’s new menu and marketing campaign.
The trademark for its unique “pink glow” was successfullyregistered with the Intellectual Property office of the Australian Government (IP Australia) in 1992. The trademark is described as a “pink glow created by a row of pink colored lights extending along a fascia of a building or a pink glow created by pink colored lights mounted on the exterior or interior walls of a building”. It is limited to a building that provides the services of Class 42, which include the retail of food and beverages and restaurant services including the preparation, supply and sale of food and beverages.
In September 1996, Eagle Boys applied for a patent with IP Australia for its unique two-tiered pizza delivery box, which was granted in March 1998.