As we’re going to re-image of N Health facebook fanpage from B2B purposes to be more for B2C .
There would be a huge change. 
For this transformation, we need to “Define A Brand Voice” under the tagline of “Living Healthy Daily”
 
Brand voice has a tone, a character, a language and a purpose.
Tone: Will you communicate your content with an authoritative tone, a scientific tone, a personal tone? Are your posts more like a conversation and less like a formal presentation?
Character: Similar to tone. Do you seek to inspire? To inform? To teach?
Language: What words will you communicate your information? Will you use industry terms? Lay person terms? Will your audience understand what you are posting?
Purpose: Are you attempting to engage, educate or sell your audience?
 
Let’s throw the ideas out !!