Social responsibility is a proactive approach where an organization will try to solve problems before they become problems; they will be involved in social issues without any pressure from outside concerns. Social responsiveness, on the other hand, is a reactive approach. This occurs when an organization receives pressure from external sources and then responds to those pressures. This is not always a bad approach because some problems cannot be foreseen, so to react to problems after they have occurred may be the only response possible and it is important to respond quickly in these cases.