3. To apply the foundation based data to increase market chanel as most effective.
1.5 Limitation
To study emphasis the factor that related to customer satisfaction to purchase and repurchased behavior via Electronic commercial in Bangkok.
1.6 Definition of Terms
Electronic commerce is the business website that sell or buy goods or service through internet channel.
Web trust is trustfulness of consumer to website which is good motivate to consumer decide to purchase goods or service it depend on many factor such as design website look like reliability, always to improve as modern,show address of owner,Review from customer including Electronic Trust mark is importance to increase credibility as well.
Consumer purchase behavior is process or act of people to decide to using or buying goods or services.
Food and drug administation(FDA) is the health public responsible to