6. Conclusion
In this study, the researchers studied tourists’ opinions and demands for agrotourism and guidelines to improve the
agriculture area to develop agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen province. Quantitative and
qualitative methods were applied. The results show that overall tourists believed that organic agrotourism had a positive
impact on the local community by giving increasing support to the economic community. Tourists’ demand for
agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen Province in terms of accessibility is at the highest level
while attitudes, attractions, accommodations, activities, amenities, and advertising are all at the high level. Appropriate
guidelines were proposed to improve agrotourism in Ban Mor Village, Sam Sung District, Khon Kaen province. These
include 1) improving Homestay in Ban Mor Village according to the Homestay standard in Thailand 2) improving
facilitates to respond to tourists’ demand 3) promoting agrotourism in Ban Mor Village and 4) establishment of a local
agricultural learning center in Ban Mor Village.