the company was going through a terrible phase.
The company required a charismatic leader to step and transform the company. Jobs stepped in and created a vision for the organization.
Jobs greatest asset as a leader was that he could emotionally connect to employees, customers and shareholders.
He vigorously focused on the needs of their customers, by improving the customer’s experience.
He strived and established Apple’s working strategy which worked towards continuously increasing quality without increasing cost of producing.