Leadership is a reciprocal process of motivating individuals and mobilizing resources in pursuit of goals shared by members of a group, organization, or community. As an aspect of group innovation and problem-solving behavior, leadership involves the clarification of group goals, the communication of strategies for goal achievement, the initiation of structure in interaction and expectation, and the assumption of responsibility for results. The ability of a company's management to make sound decisions and inspire others to perform well. Effective leaders are able to set and achieve challenging goals, to take swift and decisive action even in difficult situations, to outperform their competition, to take calculated risks and to persevere in the face of failure. Strong communication skills, self-confidence, the ability to manage others and a willingness to embrace change also characterize good leaders.