Toyota’s current grand strategies are product development and offensive/strategies for industry leaders. Product development is very important for Toyota due to the fact that they must come out with new fresh ideas every year in the automotive industry. If you don’t develop a new design on your products, you will be left behind very quickly. Also, Toyota is an industry leader and has a lot of power because of this. Toyota stays on the offensive to keep its market share and defends against others in the industry from taking their market share. Toyota always stays on the offensive looking for ways to be better than their competitors. Toyota wants to stay in front of its competitors and take advantage of any weaknesses they may show and capitalize on them to gain any advantage they can.