SEO (Search Engine Optimization) refers to the use of technology for specific customized websites, making your site obtain better search rankings in search engine results pages [11]. Search engines are used to collect information on Internet and provide users with search results for the information searched. Its operations can be divided into the following steps [19]:Data Crawling, Data Indexing, Data Scoring, User Browsing Statistics and User Search Statistics. SEO (Search Engine Optimization) is not a single technology, but many technology portfolio which can ascend website ranking and is search engine acceptable.
The various search engine optimization techniques are submit to the website directory of Dmoz, submit URL to search engines, submit site map files to search engines, publishing articles with keywords hyperlink in popular forum, web ping and HTML title and Meta Optimization.