At SKM we seek to build an understanding of the next wave of safety thinking; 'Adaptive Safety'.
Adaptive Safety is about dynamic safety management, empowering our people to make informed health and safety decisions, and culturing innovation to improve health and safety for our business activities. This is supported by a 'Just Culture'.
The image we have chosen to associate with and represent the principle, and our health and safety brand, is the chameleon.
The chameleon being an adaptive creature is an effective metaphor to create a point of difference in the marketplace