Most shoppers like going to shop online and to be researching the products via the Internet. (David Milder, 2013). Thus the most important this company largely offers merchandises in the following categories such as men’s wear, women’s wear, accessories, jewellery, and beauty products. (ASOS plc, 2015). On the other hand, from analysis the fifty top of retailers through online traffic in the UK in 2015, ASOS firm is number twelve online retailer in the UK (May, 2015). However, it launched its Facebook shop on 27, January, 2011, it has become the first European fashion merchant to expose an e-tailing store inside Facebook and ASOS strong suppose that the Facebook shop can increase its sales with the boost of member of Facebook (Emerson college, 2011). Moreover, ASOS ran on a Facebook campaign to produce sales and enthusiasm of their summer campaign, such as the purpose of ASOS that launch their summer seasonal sales campaign, that is increased income from a summer sales events on the ASOS website, generate enthusiasm before the summer sales and increased engagement of the community.( ASOS case study).