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Steve jobs Jobs was Creative in his decision-making. This coupled with his charismatic leadership and the his ability to adapt to changing market conditions was key driver behind Apple’s success. He assumed leadership positions that helped the organization to grow into a respectable technological company. The company contributed to the digital age in a remarkable way by introducing the first commercially successful graphical user interface in 1984 (Apple, Inc, 2006). Jobs creativity helped Apple to be an innovative organization. (Dr. Stephanie Solansky) Jobs when he returned back to Apple, the company was going through a terrible phase. The company required a charismatic leader to step and transform the company. Jobs stepped in and created a vision for the organization. Jobs greatest asset as a leader was that he could emotionally connect to employees, customers and shareholders. He vigorously focused on the needs of their customers, by improving the customer’s experience. He strived and established Apple’s working strategy which worked towards continuously increasing quality without increasing cost of producing.
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