Leadership can be understood as a pattern of behaviour,as a personal quality and as a political value. As a pattern of behaviour,leadership is the influence exerted by an individual or group over a larger body to organise or direct its effects towards the achievement of desired goals. As a personal attribute, leadership refers to the character traits which enable the leader to exert influence over others. Leadership in this sense is effectively equat with charisma, charm or personal power. As a political value, leadership refers to guidance and inspiration, the capacity to mobilise others through moral authority or ideological insight.