Step 2: Pick your targets
Now that you’ve split your market up into a number of segments, you’ll need to decide which ones you should focus on. Ideally, this sort of thinking was used in the product development process. If it’s an existing product, look at who your customers are and find out why they like your product. How does it solve their problems? If it’s a new product, spend some time thinking through some buyer personas, to understand who you may be able to satisfy. Try to identify the segment which your product appeals to most. Why is that? What problems is it that your product solves that would make these buyers happy?