the attendees assume that exhibition are an industry showcase. Jung (2005) assessed six dimensions of exhibition service quality: booth management, content, registration, access, booth location, and booth attractiveness. Yiao (2006) examined five dimensions of satisfaction with an exhibition: satisfaction with booth location, satisfaction with service, satisfaction with preparation, satisfaction with performance, and overall satisfaction. Other studies have shown that exhibitors can benefit from designing booths with appropriate signage, video, product display, sales literature, comfortable booth layout, and suitable conference areas for discussion. A self-report questionnaire was used in this study there are 22 questionnaire items that show the overall model fit indices and the parameter estimates for the path between service quality and overall satisfaction. All parameter estimates were statistically significant and the signs were in the hypothesize direction. There was a positive relationship between service quality and overall satisfaction. Content was the most important dimension of the service quality of an exhibition organizer. Attendees were most concerned with the number of participating exhibitors; exhibition. The second-most important dimension of the service quality of an exhibition organizer was exhibition and booth attractiveness. The attendees cared significantly about the number of participants and they preferred to receive exhibition packages with appropriate thematic material included. The subjects surveyed in this study included two distinct groups of attendees: exhibitors and visitors. The two groups may have different concerns regarding organizer service quality.