research suppliers
no matter how brilliant or experienced a client or agency researcher is, there are still times when assistance is needed in the design or execution of a specific research project. In these cases, a client or agency may turn to a custom research supplier. Individuals who work at these companies are research specialists hired on a project-by-project basis. these specialists may assist in any phase of research: the conceptualization of the research problem, research design and methodology, data analysis, and data interpretation. Other custom research suppliers specialize in particular areas of research (for example, testing and evaluation of the advertising creative, product positioning, product naming, package design) and in different types of research (for example, focus groups, research among minorities and children, brainstorming,and new product development). This type of research assistance is typically proprietary, that is a single client pays the custom research supplier and only that client receives the results of the research.