Results (
Thai) 1:
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The second study used process dissociation, a method that separates conscious recollection from unconscious memory, to measure the effect of color and divided vs. full attention on a word-stem completion task. In both studies the effect of color was found to be non-significant while the secondary effects (word valence in the first study and attention in the second study) were found to be significant. These studies call into question the idea that color strongly influences cognitive task performance.
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