Media in the digital age is a powerful tool, whether we are referring to TV, twitter, video games, YouTube or the latest app, it is everywhere, but is it a tool for good or is it a tool for bad, that perhaps depends on how media is used and for what purpose. The audience might be interested to know that in the region people spend an average of 7.5 hours a day watching TV, this is one of the highest statistics in the world. From the UAE internet social and mobile statistics of 2015, the percentage of population that are active users of the internet in the UAE is a staggering 92%, that’s 8.8 million of the UAE population, this is significantly higher than countries even such as the US, UK and Germany. Did we mention video games, a study concluded that about 60% of video games that were rated as suitable for all have significantly amounts of violence. Because child’s brain in still under development, the influence of the digital info age may be lifelong; therefore we must be wary of its effects as it becomes an integral part of our lives, especially here in the UAE.