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Although you might agree with the logic of the three-step investment process, you might wonder how well this process works in selecting investments. The results of several academic studies have supported this technique. First, studies indicated that most changes in an individual firm’s earnings could be attributed to changes in aggregate corporate earnings and changes in earnings for the firm’s industry, with the aggregate earnings changes being more important. Although the relative influence of the general economy and the industry on a firm’s earnings varied among individual firms, the results consistently demonstrated that the economic environment had a significant effect on firm earnings.Second, studies by Moore and Cullity (1988) and Siegel (1991) found a relationship between aggregate stock prices and various economic series, such as employment, income, and production. These results supported the view that a relationship exists between stock prices and economic expansions and contractions.Third, an analysis of the relationship between rates of return for the aggregate stock market, alternative industries, and individual stocks showed that most of the changes in rates of return for individual stocks could be explained by changes in the rates of return for the aggregate stock market and the stock’s industry. As shown by Meyers (1973), although the importance of the market effect tended to decline over time and the significance of the industry effect varied among industries, the combined market-industry effect on an individual stock’s rate of return was still important.
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