A survey was mailed to the CEO or Managing Director of each organisation. The aim of this
questionnaire was to discover what kind of performance measurement indicators Australian
and Thai companies used to capture innovation effectiveness, and how they perceived the
organisational improvements gained by the implementation of the innovation. The research
instrument for the study was discussed with five academic experts and practitioners drawn
from four different areas: innovation management, organisational psychology, industrial
engineering, and industrial consultancy. Based on feedback, minor changes were made to the
instructions and wording of items to ensure clarity and ease of use.