I have been talking to K Toh about boosting more Google DOB (google direct-operator-billing) usage amongst postpaid. It is when you pay for apps on Android Google Play store, and billed it back to dtac invoice.
Currently we are seeing 5MB rev per month from postpaid DOB user base of 23K. Therefore there is much opportunity to grow this, either through lifestyle targeting or others.
Postpaid has capped AOU of 90 days for its users in fear of bad debt. K Toh Kanop here has an idea to target new postpaid after 90 days AOU with promotion to buy on Google Play store. The promotion is to be decided.
First thing first, is there an engine on your side to pull such data. Is it manually done or more automated? and can we set it as a monthly campaign or so?
K Toh here may be able to give more insights.