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INTRODUCTION
Over the last several decades governments and development agencies have placed much emphasis on discovering and diffusing new knowledge and technologies to improve agricultural production for the benefit of small farmers in developing countries. However, there is now sufficient theoretical and empirical evidence that putting money into science projects, laboratories and in governmental extension and non-governmental advisory service is not enough.S omething is missing in the rural development formula if there was no gape then the smallholder agriculture in developing countries would have
experienced more development and innovation in the field of agriculture. Why smallholders do not learn more about improved production methods and adopt knowledge and technical solutions that seem to sit on the shelves unused is a challenging question for the research related to the agriculture field (Hartwich and Scheidegger, 2010).
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