mMedia is a self-service mobile advertising solution from Millennial Media, the world’s leading independent mobile advertising platform company. mMedia provides smaller businesses and developers access to the extensive Millennial mobile ad network, enabling them to create, run and manage CPC ad campaigns as well as monetize apps and mobile sites via a choice of in-app or third party advertising options. mMedia is simple to use, with downloadable SDKs for devleopers and full online support for advertisers.
mMedia is a popular choice of mobile ad network for businesses looking for low cost/high ROI advertising options, as well as developers and publishers who want realistic eCPMs and fill rates. Using mMedia, advertisers can set up and run CPC or CPM campaigns across all 30,000 of the apps/sites that populate the Millennial platform. Millennial is also committed to delivering the highest eCPMs and fill rates available to developers using mMedia.
full advertising budget control – set and change CPC bid prices and daily budgets at any time
advanced targeting capabilities – geographic, demographic, operating system, device and hyper-local
100% control over ad creative – upload existing campaigns or develop new ones
Choice of CPC or CPM ad campaigns
largest ad sizes that devices can support – ratio of 6:1 for most devices
in-app advertising options for developers – supports video, rich media and display ads with full SDKs for iOS, Blackberry, Windows Phone 7 etc