The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for **SWENSEN **… … "Online Presence (SWENSEN )" will have a long-term negative impact on this entity, which subtracts from the entity's value. This statement will lead to a decrease in profits. "Online Presence (SWENSEN )" is a difficult qualitative factor to overcome, so the investment will have to spend a lot of time trying to overcome this issue