Mutual Nondisclosure Agreement
This Mutual Nondisclosure Agreement (this “Agreement”) is made and entered into as of 1/1/2015 by and between Dentsu Media (Thailand) Ltd. with its office U Chu Liang Building, 15th Floor, Zone B, 968 Rama4 Rd., Silom, Bangrak, Bangkok 10500, Thailand (“Dentsu Media”), and Cheil (Thailand) Ltd., a Thai company with its office at 1 Empire Tower, 42nd Floor, Tower 2, South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 (“CHEIL”). Dentsu Media and CHEIL are hereinafter referred collectively as the “Parties.”
1. Purpose
Pursuant to this Agreement, each of the Parties will mutually disclose its information which it considers confidential information to the other party for the purposes of exploring a business opportunity of mutual interest (the “Purposes”)
2. Definition
(1) “Confidential Information” shall mean any and all information (including but without limitation, data, report, presentation material, image, production schedule, media information, copy, design, graphic, idea, concept, know-how, technique, drawing, photograph, blueprint, tracing, diagram, model, sample, flow chart, computer program, plan, proposal, and business, marketing, strategic, technical or financial information) owned, created or possessed by the disclosing party (“Disclosing Party”) that the Disclosing Party desires to protect against ‘unrestricted and unauthorized’ disclosure for improper competitive use of the other party (“Receiving Party”). Confidential Information may fall under any one of the following:
i) Information which is disclosed in written documents (including facsimile, electric mail, or any other forms) or in any other tangible forms (including samples, computers, software, video tapes, floppy disks, USB, CD, or any other forms), all of which are explicitly specified marked as “confidential”, or with a similar legend (a) at the time of disclosure or (b) summarized;
ii) Information which is disclosed orally, visually or in any other intangible forms and designated as “confidential” by Disclosing Party at the time of disclosure; or
iii) Correspondence (including but without limitation, facsimile, emails, phone calls, SMS, messengers, etc.)
The above description is not intended to be an exhaustive list of all information protected under this Agreement.
3. Exception
(1) Notwithstanding the Section 2, the following information shall not be deemed to be Confidential Information:
i) Information which is already in the public domain prior to the disclosure under this Agreement;
ii) Information which enters the public domain due to reasons not attributable to any wrongful act of Receiving Party or of any person to whom Receiving Party discloses such information;
iii) Information already possessed by Receiving Party before it is obtained from Disclosing Party, as evidenced by Receiving Party’s competent proof thereof;
iv) Information duly obtained by Receiving Party, without owing obligations of confidentiality, from a third party who has due right to disclose;
v) Information which either party independently develops without using Disclosing Party’s Confidential Information;
vi) Information which is approved for release by written authorization of Disclosing Party; or
vii) Information which is disclosed to the lawful requirement or request of a governmental agency, or disclosure is required by operation of law.
4. Use of Confidential Information
(1) The Parties shall keep Confidential Information in strict confidence, with the same degree of care, but no less than a reasonable degree of care to prevent any unauthorized dissemination or publication of the Confidential Information, used to their own confidential information.
(2) The Parties shall not use the Confidential Information outside the scope of this agreement.
(3) Neither party shall disclose any Confidential Information to a third party, except for Samsung, as a partner company of CHEIL, to which CHEIL may disclose Dentsu Media’s Confidential Information, without the prior written consent of Disclosing Party. Notwithstanding the foregoing, Receiving Party may disclose the Confidential Information to its officers, employees, agents, consultants, legal counsels, affiliates and/or subsidiaries (collectively “Representatives”) who have “need to know” such Confidential Information in order to attain the Purposes, and when it does, it shall impose upon such Representatives the same degree of confidentiality obligations as its own confidentiality obligations hereunder. Receiving Party will inform each of its Representatives who will receive Confidential Information and agrees to restrain its Representatives from taking any action that would constitute a breach of the terms of this Agreement. In any event, a breach of confidentiality obligations committed by such Representatives shall be deemed to be a breach of Receiving Party hereunder.
(4) In the case where Receiving Party discloses any Confidential Information to a third party with the consent as stipulated in the preceding subsection, it shall impose upon such third party the same degree of confidentiality obligations as its own confidentiality obligations hereunder. A breach of confidentiality obligations committed by such third party shall be deemed to be a breach of the Receiving Party hereunder.
(5) Neither party may reproduce, reassemble or otherwise copy any Confidential Information without the prior written consent of the other party. Any copy after obtaining such consent shall also be treated as Confidential Information under this Agreement.
(6) CHEIL makes neither representations nor warranties as to the accuracy or completeness of any Confidential Information disclosed to Dentsu Media, and CHEIL shall not have any liability to Dentsu Media resulting from any use of the Confidential Information which is consistent with this Agreement.
(7) Dentsu Media shall not in any manner issue any press release or otherwise publicize or disclose to any third party the existence or nature of the possible transaction without CHEIL’s prior written consent.
5. Intellectual Property Rights
(1) The Parties acknowledge and agree that this Agreement is not construed that one party grants, assigns, or transfers to the other party patents, trademarks, design rights, copyrights or any other intellectual or industrial property rights (collectively “Intellectual Property Rights”) as to Confidential Information. Also, nothing contained in this Agreement shall be construed as granting or conferring any rights by license or otherwise, expressed, implied, or otherwise for any invention, discovery or improvement made, conceived or acquired prior to or after the Effective Date (as defined below).
(2) Receiving Party expressly acknowledges and agrees that the Confidential Information is the sole and exclusive property of Disclosing Party. In the case where any invention, device, design or work (collectively, “Work”) is created by either party in the course of performing the Purposes using Confidential Information disclosed by the other party, such Work and any Intellectual Property Rights to such Work shall be the sole property of Disclosing Party of such Confidential Information. No rights shall be vested in Receiving Party unless otherwise agreed in writing between the Parties.
6. Required Disclosure
If Receiving Party is requested or required by law, rule, regulation or judicial or administrative proceeding (such as deposition, interrogatory, request for documents, subpoena, civil investigative demand or similar process) to disclose any of the Confidential Information, Receiving Party will, to the extent permitted by law, rule or regulation, notify Disclosing Party immediately so that Disclosing Party may seek an appropriate protective order and/or take any other action. In the event that such protective order is not obtained, or that Disclosing Party waives compliance with the provisions hereof, (i) Receiving Party may disclose to any tribunal or other person that portion of the Confidential Information which Receiving Party is advised by legal counsel in writing is legally required to be so disclosed and shall exercise best efforts to obtain assurance that confidential treatment will be accorded such Confidential Information and (ii) Receiving Party shall not be liable for such disclosure unless such disclosure to such tribunal or other person was caused by or resulted from a previous disclosure by Receiving Party not permitted by this Agreement.
7. Return
Upon the attainment of the Purposes or upon the request of Disclosing Party, whichever is sooner, Receiving Party shall cease use of all Confidential Information received from Disclosing Party, and shall promptly return all Confidential Information, including any copies thereof, to Disclosing Party, or shall destroy all Confidential Information including any copies thereof, and furnish Disclosing Party with written confirmation of such destruction.
8. Term
This Agreement shall commence from and on 1 January 2015 (“Effective Date”) and continue in full force and effect until and on 31 December 2015 (“Term”). The Parties may extend the Term by mutual written agreement. This Agreement controls only Confidential Information which is disclosed on or after the Effective Date.
9. Damages
In the event Receiving Party breaches any provision of this Agreement, Receiving Party shall indemnify and hold Disclosing Party (for the purpose of this Section, Disclosing Party shall be both CHEIL and Thai Samsung Electronics Co., Ltd. whose Confidential Information may be disclosed by CHEIL to Dentsu Media in connection with this Agreement) harmless from and against any third party claims, demands, expenses, causes of action or liabilities, including reasonable attorney’s fees, to the extent they arise from the breach by Receiving Party of the covenants or agreements contained h