Personal contact and interaction / Inseperabilities
In manufacturin situations, customers have no contact with the staff producing the goods, only With, perhaps, the sales team. In service situations customers have frequent contact with staff, and this often determines the quality or otherwise of the experience. People attending events are frequently themselves part of the process. For example, the crowd at a sports tournalnenl is not only watching the event but is helpiny to create the atmosphere; it is interacting with itself, with parltcipants and staff and is part of the whole experience. Much the same is true of the guests at a Christmas party: it is the guests themselves interacting with each other, with the hosts and perhaps with entertainers, that creates the atmosphere and contributes to how enjoyable the event is. A room decorated for a may look nice, but will not come to life until it is full of guests. Therefore,is in considering how to make an event successful, event managers must be fully aware that this is largely dependent on the actions and reactions of people attending. It is perfectly possible to have the same event twice in a row, such as a pageant or procession, and one may be a complete success and the other a complete failure, due to audience reactions, interactions or backgrounds. An awareness ot the attendees is vital on the part of event planners.