Ben Gibson, the purchasing manager at Coastal Products, was reviewing purchasing expenditures for packaging materials with Jeff Joyner. Ben was particularly disturbed about the amount spent on corrugated boxes purchased from Southeastern corrugated. Ben said, "I don't like the salesman from that company. He comes around here acting like he owns the place. He love to tell us about his fancy car,house,and vacations. It seem to me he must be making too much money off of us!" Jeff responded that he heard Southeastern Corrugate was going to ask for a price increase to cover the rising costs of raw material paper stock. Jeff further stated that Southeastern would probably ask for more than what was justified simply from rising paper stock costs.