What is a target market?
A target market is a market segment that has been deliberately selected by an organization, in order to focus their marketing efforts. Organizations may have several target markets and will typically have distinct market offerings each of them.
The concept of a target market is an important aspect of modern day marketing, especially as the vast majority of firms focus on the needs of a particular market segment/s, rather than the overall market (which is known as mass marketing). The starting point of the marketing concept, which is the foundation of most marketing textbooks, is the selection of a target market.