Tourism New Zealand is New Zealand’s national tourism organisation, established to market New Zealand as a visitor destination overseas for the long-term benefit of New Zealand. Their Conference Assistance Programme (CAP) is a specific scheme to assist organisations and private parties win bids for conferences to New Zealand. Tourism New Zealand began working with the RéserveGroup design team on their Conference Assistance Programme (CAP) in 2011, and further commissioned RéserveGroup to design their Annual Report in 2012.
For the Tourism New Zealand CAP scheme RéserveGroup was commissioned to create templates for the major New Zealand regions that could be used for the CAP bid documents. The design team also create PowerPoints, Expression of Interest documents, logos and other various creative elements specific to individual bids.
In 2012 RéserveGroup designers began work on the Tourism New Zealand Annual Report. An entirely new aesthetic was created for both the image and financial-based pages. It was created on recycled paper and an online version was also created with the user in mind, ensuring the information was set out in an easy-to-read format.
RéserveGroup creative services provided to Tourism New Zealand include:
- Design of regional bid document templates for CAP
- Design and creation of 2011/2012 Annual Report
- Design of PowerPoint presentations for various bids
- Design of Expression of Interest documents
- Design of additional documents like the 'Beyond the Official Programme' initiative