Health information demands: a mismatch exists between the reading levels of
health-related materials and the reading skills of the intended audience. Often, the use
of jargon and technical language made many health-related resources unnecessarily
difficult to use.
6. Equity: low levels of health literacy often mean that a person is unable to manage their
own health effectively, access health services effectively, and understand the
information available to them and thus make informed healthy decisions. Improving
the health literacy of those with the worst health outcomes is an important tool in
reducing health inequalities