Communication has become a skill that is needed by managers, employees and any organization that want to achieve performance and their goals in today's constantly changing environment. In order to have a good image in the market and in the minds of employees, consumers, distributors, intermediaries, government agencies and media, the organizations must hold a relevant communication strategy and leaders who are able to implement this strategy. In this article we propose to analyze two large organizations from Dâmbovita County and implement a model which helps these organizations to find out the strengths and weaknesses of the communication process and the processes which are based on communication, and to turn these weaknesses into opportunities. This article will also allow organizations to improve their communication strategy and to gain competitive advantage on the market.