Coca-Cola, Colgate, Nescafe. These are just one of the few brands people around the globe are abundantly acquainted to (according to Rappler.com, the three mentioned brands are the top three global brands in 2013, respectively). We see innumerable brands everywhere – from the malls, to the supermarkets, while on the road, even at home, we see them. Most individuals also tend to be skeptic why certain products are branded the way it was. However, is branding really significant or is all the focus on branding just a waste of time and resources?