3. Company’s current position
• What is the company’s strategy? (Competitive conditions, overall industry attractiveness, market opportunity, external threats, internal strengths capabilities, company cultures, etc.) Does it fit the goal and objectives of the company?
• Assess internal capabilities and managerial capacity. Address resource structure, resource allocation, variety management, capacity to change, etc.
• Assess the financial performance variables (earning growth, divided growth, stock price appreciation, cash flow, ROI, creditworthiness)
• Assess the strategic performance variables: are they in domination or losing ground?; customer service, quality, innovation, overall cost leadership, technological leadership, leverage with suppliers, leverage over regulative constrains, global market presence