Overall, as Phuket is evolving, the driver if fundamental change is Asia and the fact that lower room rates is inevitable. This is a reaction to dramatic increase in hotel supply and geography. One additional key impact is the shorter length of stay by the new markets which means Phuket-wide occupancy is not seeing a correlation to the airport arrival growth.
Clearly Phuket hotels, tourism and property players have to understand the trend is here to stay and forward plan offerings and investment which are now being disruptive to old school thinking. Change may not always be viewed as good, or necessarily bad, but in this case it's inevitable.
- See more at: http://www.thephuketinsider.com/gazette/tourisms-disruptive-behavior.php#sthash.NFmXK1sN.dpuf