Researchers tracked female first-year college students’ use of 11 forms of social media including television, movies, music, the Internet and video games over the course of an academic year, and found that they spend nearly 12 hours a day using social media on average. To collect their data, researchers administered surveys to nearly 500 first-year women at a northeastern university about their weekly media use. At the end of each semester, the women also reported their GPAs.