Distribution and distribution channels
Marketing activities
The Group has been operating under the trade name "Asiasoft" from the beginning of its operation in 2001. The name has become widely known among gamers throughout the region as the leader in the online game market, signifying a good level of quality in the games the company publishes and the Group's ability to retain its customer base as well as the trust in the company's server system for the game services.
Marketing activities are an important strategy for effective communication with customers regarding the services and online games offered by the Group. The objective of these efforts means to create awareness among potential customers of online games, bringing the promoted game across as an inexpensive and convenient means of daily entertainment. In addition to the launch of new games, the Group's marketing activities also aim at strengthening the Group's market position, organizational image and social responsibility. The Group also regularly conducts market surveys in order to understand needs and behaviours of gamers, which are the basis for effective marketing strategies. In addition, the Group conducts marketing activities in conjunction with distributors and Internet cafe's to give gamers' the best understanding about online games, services, and pricing strategies of the Group.
Distribution
In providing online game services, the Group also distributes @Cash prepaid cards for the payment of online game service fee, and also cooperate with AIS, TescoLotus and True to distribute 1-2 call, @CashPlus and Truemoney as alternative payment channels. The Group believes that effective distribution channels assist the