Promotion.
There are a lot of ways to promote a hotel. Nowadays one of the most important ways to promote a brand, in this case a hotel, is on the internet. Marriott has a extensive and clarifying internet site. It has a lot of information for the customers and you can also book online. But ofcourse there are lots of other ways to promote a hotel.
First of all we want to say that we think that the Marriott most of all wants to re-attract the customers they already ''have''. Of course they also want to attract new customers, but we expect that the Marriott in their promotion campaigns most of all wants to attract the customers they already have. That has consequences for their promotion campaigns. You can also see this on the internet site. For example the site says "Live it up this summer. Stay the weekend, pay with your Visa card and get a $25 Visa gift card". Marriott also sends regular customers letters and e-mails with special offers.
We haven't found any ways how the Marriott tries to attract new customers but we guess that they try to do that with banners on internet sites and folders at Tourist Information Offices.